Shot of Charity™ is a nonprofit platform that enables consumers to incorporate the act of giving into their daily habits. The platform unites socially conscious coffee shops, consumers, and distinctive charities to address global issues by raising funds for small, high-impact charities.

The 411:

The concept is simple. When visiting a coffee shop that partners with Shot of Charity™, tell the barista that you’d like to “Add a Shot of Charity™” and they’ll add a 25 cent donation to your purchase—100% of which goes to the featured charity. It's as easy as adding a shot of flavor. In recognition of your donation, your beverage will be wrapped in a socially chic orange Shot of Charity™ sleeve.

The featured charity rotates on a regular basis and is typically a smaller, lesser-known organization to maximize the impact of each donation.

You can currently add a Shot of Charity™ during your café purchase at Dean & DeLuca’s SoHo store in NYC, and all proceeds will to go to Apne Aap.