The current featured charity is Educate!, which has gone through the official Shot of Charity™ selection process.  The next charity will be selected soon!  To suggest one that you think meets our criteria, write to Kelly.

The quick, non-fat overview on how Shot of Charity™ selects charitable partners:

The Shot of Charity™ team selects charities based on their mission, objectives, cost structure, effectiveness, and geographic location.   

Shot of Charity™ seeks small, lesser-known organizations that work at the grass-roots level.  Featured charities must have clearly defined, high-impact goals that resonate with the coffee consumer.  When possible, the Shot of Charity™ team will perform on-site assessments of the identified organizations. 

  Specific objectives for targeted organizations include:

• Regional charities: social justice, after-school programs, women’s shelters, and alternative homeless assistance. 
• International charities: human trafficking, sustainable agricultural development in coffee-growing communities, clean water, education, orphanages, high-impact health services, and micro-enterprise. 
• Each charity must conform to specific parameters for administrative and fundraising costs in order to ensure effective use of donated funds.  Current guidelines specify a target of 14% or less for administrative costs, with a maximum ceiling of 25%.