The 40,000 foot view: How does Shot of Charity™ actually work?
Shot of Charity's™ partnering coffee shops offer customers the opportunity to add a “Shot of Charity”, which adds 25 cents to the final purchase price.
100% of donations go directly to well-respected, high-impact nonprofit organizations involved in sustainable work either in the local community or globally in coffee-growing countries.
A unique aspect of the program is the discrete visual indicator highlighting the customer’s donation—a modern movement they’ve termed “socially chic.”
Unlike a disconnected philanthropic add-on, Shot of Charity™ is seamlessly integrated into the coffee experience.
So, where does the donation go?
100% of donations go directly to the featured charity.
Does it actually add coffee to my drink?
Nope, it’s just a quick, seamless way for you to donate—a financial ‘perk’ to jumpstart your day—and someone else’s.
Can I add a Shot of Charity to any drink? Or if I only order food?
Of course! Since it doesn’t actually add any coffee, you can donate with any purchase. And, if you’re feeling especially generous today, make it a double ‘shot’…
Why do the charities change?
So that consumers will have the opportunity to learn about and donate to smaller, lesser-known charities.